Written by Victoria Clark
Co-owner of Blackenbrook Vineyard, Ursula Schwazenbach, believes ‘marketing’ is simply a glorified term for relationships.
“If you talk with people, thinking of them as new friends rather than potential customers, then it usually works out,” says Ursula with a smile. She is passionate about marketing “because I enjoy dealing with people, and relationships are important to me. They are key in any business.”
Blackenbrook Family Reserve Pinot Noir 2014 has won a Gold medal and Best in Show for New Zealand Red Wine at one of Europe’s leading wine competitions, the Mundus Vini Grand International Wine Awards in Germany.
This is the latest in a series of top-shelf wine industry accolades for Blackenbrook.
The New Zealand International Wine Show is the largest wine competition held in New Zealand. Entry is open for wines from any country and made from any variety. This year 2103 entries were received from 10 countries resulting in 221 Gold, 386 Silver and 910 Bronze Medals being awarded. The judging took place from 7th through 9th September, and was chaired by Bob Campbell MW with assistant Chief Judges Larry McKenna, John Hancock and Kym Milne MW.
Nelson wineries took home three Gold medals this year along with a swag of Silver and Bronze medals:
The Bragato Wine Awards, held each year as part of the New Zealand Winegrowers Romeo Bragato National Conference, are awarded to the grower for viticultural excellence. The competition recognises that growing excellent grapes is the foundation of making wines of true quality. The Trophies were presented at the Bragato Dinner in Hawke’s Bay on 27 August.
Nelson wines have been judged some of this country’s best in the prestigious Air New Zealand Wine Awards. More than a dozen Pure Gold and Pure Silver medals came to the region, as well as a number of Pure Bronze awards.
Nelson wine achieves a trophy at the prestigious Air New Zealand Wine Awards.
Established in 2005, the New Zealand International Wine Show is the largest wine competition held in New Zealand each year. Wines from any country and from any variety can be entered and this year 2130 entries were received from 12 countries resulting in 206 gold medals being awarded.
The Nelson region produces about 3% of wine made in New Zealand but the outstanding quality of wines made in the region was confirmed when 1/3 of the trophies awarded at the 2007 Bragato Wine Awards were won by Nelson wineries.